[TACRAO] Listserv TACRAO Honorary Member Marty Grassel

Vickie Gomez gomez_v at utpb.edu
Tue Sep 22 09:28:36 CDT 2020

Devastated to learn of Marty's death.  She was a dynamic force in her professional and personal life.  I, personally, remember that I never saw her without her beautiful smile and  always feeling special around her.  May the Angels have been her guide, as they led her into Paradise; and, took her Home, to the New Jerusalem.  Good night, dear friend, Rest in Peace.

Vickie Gomez
RETIRED - Director of Admissions - UTPB

From: tacrao-bounces at tamuc.edu <tacrao-bounces at tamuc.edu> On Behalf Of Lothringer, Robert
Sent: Monday, September 21, 2020 11:15 AM
To: tacrao at tamuc.edu
Cc: 'hattman22 at yahoo.com' <hattman22 at yahoo.com>; 'mike.smith at ttuhsc.edu' <mike.smith at ttuhsc.edu>; 'WWWeaver at mail.com' <WWWeaver at mail.com>; 'troy.johnson at uta.edu' <troy.johnson at uta.edu>; 'Lothringer, Robert' <IMCEAEX-_O=TWURING_OU=EXCHANGE+20ADMINISTRATIVE+20GROUP+20+28FYDIBOHF23SPDLT+29_CN=RECIPIENTS_CN=RLOTHRINGER at mail.smu.edu>; 'dkiser44 at gmail.com' <dkiser44 at gmail.com>; 'suzanne.carter at charter.net' <suzanne.carter at charter.net>; augustine.garza at utexas.edu; 'jharris at unt.edu' <jharris at unt.edu>; 'jje at rgv.rr.com' <jje at rgv.rr.com>; 'berrionealgormley at gmail.com' <berrionealgormley at gmail.com>; 'marcilla at unt.edu' <marcilla at unt.edu>
Subject: [TACRAO] Listserv TACRAO Honorary Member Marty Grassel

*Notice - Email originated from an outside source*
Dear TACRAO Community:

It is with a heavy heart to inform you all that Marty Grassel, a longtime legend to our profession and our organization, passed away this past Saturday, September 19th.

Marty Grassel was awarded the distinction of TACRAO Honorary Membership in 2002 after retiring from Texas Tech University as the Director of New Student Relations and later the Director of Admissions.  She was a stalwart who helped shape our profession for decades by hiring and mentoring so many who have gone on to be transformative enrollment management leaders at various universities throughout Texas and the nation.

Marty built a recruitment dynasty at Tech, hiring and mentoring so many future TACRAO leaders, including TACRAO presidents Troy Johnson, Trey Hattaway, and myself.  She was an ardent support of TACRAO, dedicating a level of love and commitment to our organization that few others have had.  She, along with her staff of recruiters and admissions counselors over the years, worked tirelessly to support TACRAO in so many ways and at so many levels.  Many of us owe our success in this profession to this wonderful leader.

If you worked for Marty, you learned quickly that there are certain work expectations that were simply non-negotiable.  During recruiting weeks, in between the scheduled TACRAO fairs, you made sure to fill your daily schedule with high school and community college visits and drop-bys.  Even in the heat of those first two Dallas weeks, or later during the Gulf Coast weeks when it was hot and humid, you still dressed professionally, which for us male recruiters meant a coat and tie even on the hottest of days.  We were expected to be the first at the fair to set-up and the last to leave.  She taught us to work hard and to play hard, and she led by example on both fronts!

She not only instilled in all of her staff this work ethic, but also many other powerful pieces of advice that have helped serve us throughout our careers.  I remember her telling me, "Don't ever let your boss be the last person to know."  (And along those lines, "Hey, if you are going to communicate with someone at my level or above my head, just CC me so I know what said!")  Something so simple, yet so monumentally critical.  Another former employee of Marty, in his tribute to her on Facebook, said that she taught him "a good leader commands respect rather than demands it."  Marty was the type of leader you wanted to not only work for, but you wanted to work as hard as you could for her because you did respect her at the highest level.

At the same time, she was such a warm and generous person, treating you as a close friend as well as a colleague.  Her smile would light up the room and she always had a way of making you feel like you were the most important person at that moment.  I have included a couple of pictures of her below because you just can't think of Marty without seeing that wonderful, warm smile.

I will pass on any information regarding a memorial service as soon as plans are made available.


Bobby Lothringer
2019-2020 President
Texas Association of Collegiate Registrars & Admissions Officers (TACRAO)
www.tacrao.org<https://urldefense.proofpoint.com/v2/url?u=https-3A__secure-2Dweb.cisco.com_1phlw-5FS3hYZk96Yxx1eYa-5FNxweojEkxRutZ8yAE40l-2Dj1NrPHxK2jjxDA4KRM4oIGbIyYSlgxwzyk52F6s6aPtBLNQdaetg8LKKOw7q1PvRUNd1-2DVDOXPLkFoNaUYSRdY7CdwNH5YAT-2DSLKL-2D-5FEzldsum3qlTD68r00NlEVbCUsXP6bUfwIgIHdu8lCVdXaMj0lRzAH3r9lNCH41SZnLPBS-2Dl1NBjOOHJGGi6hyfr-5FatSEfSKeofLVnnOj4FFba5J_https-253A-252F-252Furldefense.proofpoint.com-252Fv2-252Furl-253Fu-253Dhttp-2D3A-5F-5Fwww.tacrao.org-2526d-253DDwMFAg-2526c-253DoqyuZuih6ykib6aKiBq22-5Fbich4AVfYGoLertJN0bEc-2526r-253D5cwyr3ZZzjmRsIsXglBYqQ-2526m-253DDDX7nT3-5FrmAYs-5Fy6JmBzolLir4EojjgY6BGut04rdJ4-2526s-253DiZD4rrZugOPH1FvjGDAngjHfGbxQffvftwH4zx8vzK0-2526e-253D&d=DwIFAg&c=oqyuZuih6ykib6aKiBq22_bich4AVfYGoLertJN0bEc&r=5cwyr3ZZzjmRsIsXglBYqQ&m=tLV1zvlZfeVW8w_uuC_Hf5NcIFSwFBRQ0Pxja7OAE14&s=KC4twVqQkNHvLgfnRHlRTFUaQgYqSkYJSe_oK-L1udc&e= >
rlothringer at smu.edu<mailto:rlothringer at smu.edu>
[2020 Logo - updated 8-2019]

TACRAO Honorary Member Marty Grassel:
[cid:image002.jpg at 01D690C2.4AFD0780]

TACRAO Past President Marcilla Collinsworth, TACRAO Honorary Member Marty Grassel, Jarret Mallon, & Beverly Thompson:

[cid:image003.jpg at 01D690C2.4AFD0780]

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