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<div id="divRpF979387" style="direction: ltr;"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Happy November, A&M-Commerce!</span></div>
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<span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"><img src="cid:image005.jpg@01D1134B.A5864490" alt="Title: Image references of the four marks talked about in the email - Description: The far left image is the University Logo, the only and official logo of the university.
The middle image is the Lion Graphic.
The far right image is the Spirit Logo which will be retired starting December 1, 2015.
The bottom image is the Wordmark which is used in narrow and small spaces." height="204" width="464"></span><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">The Spirit Logo will join the rest of our heritage marks starting December 1, 2015, and the university will move
forward with the official University Logo as our only logo, while the Lion Graphic will serve as a supporting design element.
</span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Below are examples of this:</span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
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<span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black; background:yellow"><img src="cid:image010.jpg@01D1134B.A5864490" alt="Title: Examples set one for Spirit logo retirement email - Description: The upper left image is of a polo where the College of Business uses their co-brand on the front patch with the lion graphic on the sleeve.
The upper right images are of two rally towels. One is with the University logo while the other one is one the wordmark where the name of the university is on one line.
The bottom image is of a pencil with both the lion graphic and name of the university in one line, or also known as the wordmark.
" height="312" width="576"></span><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black; background:yellow"></span></p>
<p align="center" style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in; text-align:center">
<span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black; background:yellow"><img src="cid:image012.jpg@01D1134B.A5864490" height="312" width="576"></span><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black; background:yellow"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">You may download the University Logo and Lion Graphic here:
<span style="background:white"><a href="http://www.tamuc.edu/facultyStaffServices/marketingCommunications/standards/logos/default.aspx" target="_blank">Logo Downloads</a>.</span></span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Lion Athletics, while a part of the entire university structure, publicly and necessarily functions as its own
organization while recruiting and promoting its programs. Lion Athletics will utilize the marks they have established as their primary brand. In many cases they will supplement with the University Logo to act as a brand anchor.
</span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Between July and October, Marketing Communications has had great opportunities to assist in this shift, and these
are the five most commonly asked questions:</span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:.5in"><b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Q. Who can use the Lion Graphic to visually identify their office?</span></b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"><br>
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<b>A.</b> Departments, divisions, programs and student organizations whose core mission is student support and whose primary audience is internal can use the Lion Graphic.<br>
Example: Campus Recreation, student organizations, programming for student success and support, etc.</span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:.5in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"><img src="cid:image013.jpg@01D1134B.A5864490" alt="Title: Examples for internal lion graphic uses - Description: [Bottom] Campus Recreation placed the Lion Graphic on the side of their department name for their internal brand/identity.
[Right] Campus Activities Board incorporated the Lion Graphic into their updated logo identity. " height="192" width="576" border="0"></span><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"><br>
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If the core mission is student support and the primary audience is internal, but a publication or advertisement is being produced for an external audience, the University Logo or name must appear on the front of the publication. If the publication will be mailed,
the University Logo must be included in the mail panel.<br>
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<b>Q. Why does the visual identity of administrative offices, colleges, departments, division, and university units depend on the use of the University Logo?</b><br>
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<b>A.</b> We depend on its use to identify a relationship to the university, support a strong brand, and provide a united and consistent visual representation of the university in the market. Administrative offices, colleges, departments, divisions and university
units may use the Lion Graphic as a supporting design element within a publication, but may not use the Lion Graphic to visually identify the office. The official visual identity will use the University Logo.</span></p>
<p align="center" style="margin-right:0in; margin-bottom:10.0pt; margin-left:.5in; text-align:center">
<span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"><img src="cid:image015.jpg@01D1134B.A5864490" alt="Title: Example of College of Business polo with the Lion Graphic - Description: Example of the College of Business polo with the Lion Graphic on the sleeve.
The Lion Graphic can also be placed opposite of the co-brand patch. " height="192" width="576" border="0"></span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:.5in"><b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Q. As a student organization, we would like to create a logo with the Lion Graphic and the name of the university.
How can I do that?</span></b><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:.5in"><b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">A.</span></b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"> Student organizations
are welcome to use the Lion Graphic to create a logo of their own. However, the name of the university, or the university logo, cannot be adapted or modified to create the logo. You are welcomed and encouraged to place the University Logo or name of the university
on your publications and/or apparel to show the connection.</span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:.5in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"><img src="cid:image018.jpg@01D1134B.A5864490" alt="Title: Image of updated Campus Activities Board Logo - Description: Campus Activities Board incorporated the Lion Graphic into their updated logo identity.
When they want or need to incorporate the name of the university on shirts, flyers or giveaways, they may type out the name of the university, or use the University Logo or Wordmark. " height="192" width="576" border="0"></span><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in; text-indent:.5in">
<b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Q. Where can I get my t-shirts or
<span class="SpellE">polos</span> made?</span></b><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-left:.5in"><b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">A.</span></b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"> We have great licensed vendors who have experience working
with our university brand, logos, and who uphold the quality of the marks throughout the process.</span></p>
<p style="margin-left:.5in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">We have a handful of local licensed vendors for your convenience. To download the updated list of licensed vendors, visit:
<a href="http://www.tamuc.edu/facultyStaffServices/marketingCommunications/standards/approved-vendors.aspx" target="_blank">
tamuc.edu/LicensedVendors</a>.</span><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:.5in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Our Creative Team can help prepare the files you need for your t-shirts, pens, folders and any other trendy items
that pop up.</span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in; text-indent:.5in">
<b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Q. How do I reference the university?</span></b><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:.5in"><b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">A.</span></b><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black"> The university
should only be referenced as <b style="">Texas A&M University-Commerce </b>(primarily), or
<b style="">A&M-Commerce.</b> “TAMUC” is not an official reference of the university in any publication or writing, however #TAMUC is an acceptable digital reference for shorthand.</span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Marketing Communications is in the process of researching and developing a consistent and flexible graphic identity
system that not only supports the university's core mission but also acknowledges the contribution of the individual units. Because the Lion Graphic has now been made available for use university-wide, several groups are updating their graphic identity to
include the Lion Graphic.</span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">With the work in collaboration with Steel Branding, our agency of record, Marketing Communications and the university
community, we will be able to deliver an updated and concise set of graphic standards which will accompany the education sessions to communicate the branding and messaging of our university.
</span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">As always, we look forward to your feedback while we work towards these milestones. Please don’t hesitate to contact
me directly with your additional questions or suggestions. All are welcome!</span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin-right:0in; margin-bottom:10.0pt; margin-left:0in"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:black">Thank you,</span><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"></span></p>
<p style="margin:0in; margin-bottom:.0001pt"><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"; color:black"> </span></p>
<p class="MsoNormal"><a name="_MailAutoSig"><b><span style="font-size:10.0pt; font-family:"Arial","sans-serif"; color:#1F497D">Lisa Martinez | Executive Director</span></b></a><span style=""><span style="font-size:10.0pt; color:#1F497D"></span></span></p>
<p class="MsoNormal"><span style=""><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#1F497D">Department of Marketing Communications</span></span><span style=""><span style="color:#1F497D"></span></span></p>
<p class="MsoNormal"><span style=""></span><a href="mailto:Lisa.Martinez@tamuc.edu" target="_blank"><span style=""><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:blue">Lisa.Martinez@tamuc.edu</span></span><span style=""></span></a><span style=""><span style="color:#1F497D"></span></span></p>
<p class="MsoNormal"><span style=""><span style="color:#1F497D"> </span></span></p>
<p class="MsoNormal"><span style=""><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#1F497D">Mail: P.O. Box 3011 | Commerce, TX 75429</span></span></p>
<p class="MsoNormal"><span style=""><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#1F497D">Ship: 2600 South Neal Street | Commerce, TX 75428</span></span><span style=""><span style="color:#1F497D"></span></span></p>
<p class="MsoNormal"><span style=""><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#1F497D">Tel: 903.468.8175 | Fax: 903-886-5522 |
</span></span><a href="http://www.tamuc.edu/" target="_blank"><span style=""><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:blue">www.tamuc.edu</span></span><span style=""></span></a><span style=""><span style="font-family:"Calibri","sans-serif"; color:#1F497D"></span></span></p>
<p class="MsoNormal"><span style=""><span style="font-size:10.5pt; color:#1F497D"> </span></span><span style=""><span style="color:#1F497D"></span></span></p>
<p class="MsoNormal"><span style=""></span><a href="http://www.tamuc.edu/" target="_blank"><span style=""><b><span style="font-family:"Trajan Pro","serif"; color:#003E80">TEXAS A&M UNIVERSITY-COMMERCE</span></b></span><span style=""></span></a><span style=""><b><span style="font-family:"Trajan Pro","serif"; color:#003E80"> </span></b></span><span style=""><span style="color:#1F497D"></span></span></p>
<p class="MsoNormal"><span style=""></span><a href="https://www.facebook.com/tamuc" target="_blank"><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80">Facebook</span></b></span><span style=""></span></a><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80">
| </span></b></span><a href="https://twitter.com/tamuc_news" target="_blank"><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80">Twitter</span></b></span><span style=""></span></a><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80">
| </span></b></span><a href="http://sites.tamuc.edu/news/" target="_blank"><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80">Blog</span></b></span><span style=""></span></a><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80">
| </span></b></span><a href="http://instagram.com/tamuc" target="_blank"><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80">Instagram</span></b></span><span style=""></span></a><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80">
| </span></b></span><a href="http://www.youtube.com/lionsmedia" target="_blank"><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80">YouTube</span></b></span><span style=""></span></a><span style=""><b><span style="font-size:9.0pt; font-family:"Arial","sans-serif"; color:#003E80"> </span></b></span></p>
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