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<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><FONT face=Arial>For the past
several months we have focused our attention on developing a coherent and
uniform visual identity that represents the strength of the university’s
tradition and its aspirations to be known as an innovative institution of higher
education committed to excellence.</FONT></P>
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face=Arial> </FONT></o:p></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><FONT face=Arial>We have
conducted in-depth research on what other universities across the country are
doing regarding their visual identity programs.<SPAN
style="mso-spacerun: yes"> </SPAN>And, after months of consultation with
our own students, faculty, staff, and alumni, we have developed a dynamic visual
identity program.</FONT></P>
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face=Arial> </FONT></o:p></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><FONT face=Arial>Our aim has been
consistency in visual imagery that best reflects the university’s dignified
status and commitment to the future.</FONT></P>
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face=Arial> </FONT></o:p></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><FONT face=Arial>To that end we
have developed a new identity that will incorporate a university wordmark, or
logo, to be used in all of the university’s print and electronic communications.
It will be used in conjunction with a new spirit logo that has been developed
for use with student activities, athletics, signage and branding
efforts.</FONT></P>
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face=Arial> </FONT></o:p></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><FONT face=Arial>We’d like your
opinion on which wordmark you prefer<SPAN class=438474019-11062007> and
the </SPAN><SPAN style="mso-spacerun: yes"><SPAN
class=438474019-11062007>survey can be found at </SPAN></SPAN></FONT><SPAN
style="mso-spacerun: yes"><A
href="http://breeze.tamu-commerce.edu/p76555137"><U><FONT color=#0000ff><FONT
face=Arial>http://breeze.tamu-commerce.edu/p76555137</FONT></U></FONT></A><FONT
face=Arial>.<SPAN class=438474019-11062007></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"></SPAN><FONT
face=Arial><STRONG>Please select your preference and submit <SPAN
class=438474019-11062007>by the end of business this Friday, June 15,
2007</SPAN></STRONG>.<SPAN style="mso-spacerun: yes"> </SPAN><SPAN
style="mso-bidi-font-size: 12.0pt">In order to view the survey you will need
Adobe Flash Player <A
href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash&promoid=BIOW"><http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash&amp;promoid=BIOW></A>
and a browser compatible with Adobe Flash
Player.<o:p></o:p></SPAN></FONT></P>
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face=Arial> </FONT></o:p></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><FONT face=Arial>Once the results
have been tabulated the president will issue a letter announcing the new
wordmark and spirit logo and my department will provide a graphics manual in
hardcopy and electronic form that will outline the standards for use.</FONT></P>
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face=Arial> </FONT></o:p></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><FONT face=Arial>We appreciate
your involvement.<SPAN style="mso-spacerun: yes"> </SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><o:p><FONT
face=Arial> </FONT></o:p></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><FONT face=Arial>Randy
Jolly,</FONT></P><SPAN
style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><FONT
face=Arial>Director Marketing
Communications</FONT></SPAN></DIV></FONT></DIV></FONT></DIV></BODY></HTML>