[Artmajors] Visual Communication Grad Student Yinan Wang Presentation - Annual Research Symposium, Thursday, April 3, 2014 at 3:27 p.m., RM S123

[Patti Doster]

ANNUAL  RESEARCH  SYMPOSIUM  2014
THURSDAY  APRIL  3,  2014
Location:  KDM  Science Building, Campus
 
Time:  12:00 to 5:00 PM


PLEASE DO YOUR  BEST TO ATTEND THIS PRESENTATION AT 3:27 P.M., ROOM S123
 
The Coordination of Western Typefaces with Chinese Typefaces
in Chinese Logo Design
Visual Communication Graduate  - Yinan Wang
Advisor - Virgil Scott
Department of Art 
(College: Humanities, Social Sciences, and Arts)







The Coordination of Western Typefaces with Chinese Typefaces
in Chinese Logo Design
Yinan Wang
Advisor: Virgil Scott
Department: Art
College: Humanities, Social Sciences, and Arts
Category: Graduate

    With the emergence and growth of international markets, more and more
Chinese logos are designed for global audiences. Logos with both Chinese and
Western typefaces are presenting their businesses as being international.
According to a survey, however, many Chinese graphic designers do not have
the opportunity to study or work with Western typography in college. When
reviewing Chinese logo designs using bilingual typography, many of these do
not exhibit harmonious consistency due to an indiscriminate mix of Western
and Chinese typography.

    Based on the investigation of typographic design in both China and the
West, the researcher will introduce the tenets of Western typography to
Chinese graphic designers and graphic design instructors, and explore how to
coordinate Western typefaces with Chinese characters and logo images
effectively in order to communicate the purpose and character of Chinese
brands to non-Chinese audiences. With this teaching tool, the researcher
hopes to empower Chinese logo designers to make more effective Western
typeface choices for today¹s international market.
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